The trailer for the art film “Florence and the Uffizi 3D / 4K” has been finally released. Florence is already one of the top tourist destinations in the world, maybe this is why Italy and Tuscany don’t spend a lot in promotion (not a good thing in my opinion), but in the next 12 months, thanks to private initiatives, the city of Florence will have an unprecedented visibility. I always wondered why such a beautiful city didn’t appear very often in films, but someone in the industry must have thought the same, taking advantage of this unexplored market niche. Thanks to Dan Brown and his latest novel Inferno, Florence will be the main set for the film (release date: October 16th, 2016) directed by Ron Howard, featuring Tom Hanks acting for the third time as Robert Langdon, in a follow-up of the blockbusters “The Da Vinci code” and “Angels and Demons”. Then we’ll have a TV series on the Medici family, called “Medici – The Kingdom of gold” or “Medici – Masters of Florence”, with the first season of eight episodes aired in 2016 as well (release date still unknown at the time of writing). And finally, but I should say firstly because it’s a matter of few days, we’ll have this beautiful art film, “Florence and the Uffizi 3D/4K”, which will be released in cinemas starting November 3rd, 2015 (in Italy) and then in 60 countries.
Florence and the Uffizi 3D/4K
After the success of the international film “Vatican Museums 3D”, ranking as the content of art most seen in the history of cinema, distributed in 60 countries and 2,000 cinemas for over 225,000 spectators, Sky 3D features “Florence and the Uffizi: 3D / 4K – Journey to the heart of the Renaissance”, a new big production, in collaboration with Sky Arte HD, Nexo Digital and Film magnitude, with the patronage of the Ministry of Heritage and Culture, the Ministry of Tourism and the Municipality of Florence and with the support of the Ente Cassa di Risparmio di Firenze.
The film, in which the latest technology 3D and 4K and the modeling techniques and the most advanced dimensionalisation are again placed at the service of the national artistic heritage to enhance it and export it around the world, will debut in the world premiere in 240 cinemas in Italy November 3rd in 3D and 4K, and then be distributed in theaters around the world by Nexo Digital. The countries in which the film is expected to be released are 60, including England, Germany, France, Belgium, Netherlands, Scandinavia, USA, Canada, Colombia, Mexico, Peru, Chile, Korea, Japan, Australia, New Zealand, Eastern Europe. “Florence and the Uffizi 3D / 4K” is a multi-dimensional and multi-sensory journey into the Florentine Renaissance through its more representative symbols. The works of art will be the protagonists with all the power of their extraordinary beauty enhanced by the vision in three dimensions.
Viewers will be given a vision with new amazing points of view and shoots. The film runs through the landmarks of the open-air museum that is the city of Florence with over 10 museums and 150 works of art displayed on the big screen. The Brancacci Chapel (with frescoes by Masaccio and Masolino, emblem of the transition from the Middle Ages to the Renaissance), the Bargello Museum which houses the David of Donatello; S. Maria del Fiore with its gleaming windows and Brunelleschi’s Dome, Palazzo Medici; Piazza Della Signoria, Palazzo Vecchio, up to the Accademia Gallery, which houses Michelangelo’s David. The heart of the film is of course the Uffizi Gallery: viewers will be able to access inside the Tribuna (place visible to the public only from three doors outside) and Antonio Natali (Director of the Gallery from 2006 to 2015) will take us through the works with “the wish you come to the Uffizi with the idea to learn and not to be impressed. Learning about a work of art means reading it as you do with a poem or a literary composition”. The narrative digression within the gallery goes from Giotto to Gentile da Fabriano and Piero Della Francesca, Raphael and Titian, Leonardo’s Annunciation to the Doni Tondo by Michelangelo, not to mention the iconic works such as Primavera and Birth of Venus by Botticelli and the Shield of Medusa by Caravaggio, the latter inserted in a chapter devoted to the “hideous” works of the Gallery, including the Madonna of the Harpies by Andrea del Sarto, Botticelli Calumny and Artemisia Gentileschi’s Judith and Holofernes.
A highlight of Florence and the Uffizi 3D / 4K will be the unveiling of the ongoing restoration of the Adoration of the Magi by Leonardo Da Vinci, who has been absent from the Uffizi since 2011. The superintendent of the Opificio Delle Pietre Dure, Marco Ciatti, will tell the results of the analysis and will provide unprecedented insights on elements appeared during the restoration as well as interesting details about the restoration techniques.
To enrich the film, there will be spectacular aerial images of the city, made through the use of a helicopter and a drone and exclusive footage in places or new points of view, as Brunelleschi’s Dome and Piazza Della Signoria resumed at dawn, deserted, in all its glory. And yet Michelangelo’s David, with exclusive footage and front from close range.
The emotional narrative, set in a timeless limbo, will be headed by Simon Merrells (trained British actor known to audiences for theatrical interpretation of Crassus in the TV series Spartacus) who, in the role of Lorenzo the Magnificent, will lead us through the memories of “his” Florence, in an incessant dialogue between past and present. The original soundtrack composed on the images of the film will be another key element of the narrative.
Florence and the Uffizi 3D/4k trailer
Released few days ago, here is the trailer of the film for the Australian market: