Shopping in Florence Italy
Did you know the first ever fashion show was held in Florence, at the Pitti Palace? Even today, the most important fashion shows are held here and even though they don’t use the Pitti Palace anymore for the shows, the event is still named “Pitti”. Florence is the home of famous brands like Ferragamo and Gucci. If you really ran out of options and don’t know what to do in Florence, go shopping! Beware though, it can be very expensive, especially if you don’t know where to go.
This is our Rodeo Drive, or 5th Avenue if you prefer. The most important boutiques have a shop here, right in the heart of historical Florence, between Palazzo Strozzi and the church of Santa Trinita. I have to say that, with globalization, via Tornabuoni is not something unique anymore, because the shops you find here can be found in most important cities in the world. Two brands have their own museum though, this is not something you see very often. The Ferragamo Museum is right under their shop, in the basement, featuring the historical collection of shoes. The Gucci museum is not linked to the boutique and can be found in Piazza Della Signoria. Among the things to do in Florence Italy, don’t miss the opportunity to walk in this street.
|Gucci Museo website
Having fashion factories all around Florence has always been a big advantage for the residents. Often factories sold directly to the final customer, who could save all the distribution costs and buy stuff for a fraction of the price. In recent years, some clever entrepreneur had the idea of creating fashion outlets, sort of small fashion cities with only shops, where brands could have their spaces and offer their products. Given that the same space costs the brand much less than in the city center, these fashion outlets have great success. So here is one of the things to do in Florence Italy, if you are shopping addicted: just driving a few miles away from Florence you can find the same stuff for a much lower price. These fashion outlets became tourist attractions and there are shuttle buses to reach them easily. The closest outlets are Barberino Designers Outlet (medium-high brands) and The Mall (top brands).
|The Mall official website